How NLP Is Used for Business Purposes

How NLP Is Used for Business Purposes

As a business model for excellence, Neuro-Linguistic Programming (NLP) holds great power. It teaches skills and techniques to give you instant rapport, which is so important in the business world.

Why would you want to establish rapport with someone you are doing business with? Because once you have established rapport with someone, you have made a connection to that person on a gut level. They feel a sense of trust around you. They feel that you are similar to them, that you have similar tastes and values, so you understand them, and understand their needs.

This gives you a huge advantage if you want to persuade someone to see your point of view, get them on your side, to rally for you, or get them to buy something from you. They see you as someone who is looking out for their interests, because you care about them. And much of these feelings originate in their subconscious mind. It is not so much a conscious awareness, and this in itself gives you a great advantage.

Why? Because the thinking and analysis is removed from their conscious mind. What is left is relegated to their unconscious where all these good feelings that have arisen settle into simply a vague, gut feeling of liking and trusting you.

To say that going through an NLP training is a life-changing experience is an understatement. There are certainly huge advantages to people in the business world who learn NLP techniques, in the areas of management and administration at all levels within an organization. It is excellent for executives, directors, trainers, receptionists and all secretarial staff, as well as people in sales, human resources and counselling. It is beneficial also to all those on staff involved in engineering and technical divisions within a company.

What are some of the areas in business that NLP techniques teach to employees? It teaches how to define strategies that are realistic and to set goals that can clearly be attained. It provides ways to reduce conflict in the work environment by allowing for new and unusual ways to re-frame situations, to see things from a perspective that might not have occurred to the individual prior to their NLP training. It reduces stress by understanding the causes of stress, how to work around potentially stressful situations, and how to minimize stress by looking at the situation in a different light.

It can help increase productivity and sales performance by teaching ways to derive satisfaction from work, and by improving rapport–building better relationships among employees and customers alike. Other benefits include enhancing the skills of staff involved in customer care, and helping to minimize loss of customers. It improves the effectiveness of people in the work environment which increases their self-esteem and pride in their work, which increases their company pride and loyalty–and that can lead to increased profits to the company.

In short, NLP teaches those involved in the business world to pay close attention to those around them and be very observant to what they see and hear and sense. In effect, this enables them to step into the other person’s shoes as that other person experiences their world, which makes for more highly effective performance in whatever level of business in which the practitioner is working.

References:

http://www.businessballs.com/nlpneuro-linguisticprogramming.htm
http://www.amazon.com/business-nlp-dummies-lynne-cooper/dp/0470697571